CAMRA LocAle is an initiative where a CAMRA branch encourages licensees in its area to stock at least one locally brewed real ale (for details see Wolverhampton.camra.org.uk) and awards them with free publicity and acknowledgement of their beer quality. The scheme also builds on a growing consumer demand concerning the provenance of produce and an increased awareness of ‘green’ environmental issues.

LocAle Accreditation

Due to the different geographical circumstances of the 200+ CAMRA branches around Britain, LocAle accreditation is at the sole discretion of each individual branch, but is always subject to the licensee understanding and agreeing the following requirements:

• That they will endeavour to ensure at least one locally brewed real ale, as defined by the local branch, is on sale at all times.
• Only real ale, as defined by CAMRA, can be promoted as a CAMRA LocAle.
• Where the standard of real ale sold falls below an acceptable quality, accreditation will be withdrawn.
• That accreditation can be withdrawn at any time at the discretion of the local branch.
  That should accreditation be withdrawn, or should the licensee withdraw from the scheme, all LocAle publicity material must be removed from the pub and the licensee cease using the CAMRA LocAle logo.

To be considered for LocAle accreditation the pub/club will first of all be nominated by a CAMRA member, members of the branch will then visit the premises over a month or two in order to assess its suitability for accreditation. A vote will then be held at one of the subsequent monthly branch meetings to finally decide if it should be included in the scheme. It is important that the branch is confident that the pub/club consistently serves well-kept locally brewed beer before it will recommend it to the public.
If it is reported to the branch that a pub/club stops serving any beers that are considered local by the branch, or the quality of the beer becomes regularly poor, then the branch shall investigate over the course of a month or two and if the report is proven to be correct then the branch reserves the right to cease promoting the pub as somewhere to find LocAle. If a pub on the list changes hands then it shall be reassessed as beer choice and quality may be affected.

How do I find a LocAle Pub?

If you would like to visit a LocAle accredited pub or club in the Wolverhampton CAMRA branch area then these are listed here on our website or on the WhatPub.com website. On the website search for “Wolverhampton (CAMRA)” then use the list of filters to display pubs that are “LocAle Accredited”.
Pubs and clubs which have been awarded LocAle  accreditation by the Wolverhampton CAMRA branch can display the LocAle sticker on their windows or doors. The stickers have the year for which they have been accredited as LocAle by the branch. They may also have posters up in the pub and there may be LocAle pump clip crowners displayed on the pumps that are serving locally brewed beers.