What is CAMRA LocAle?
CAMRA LocAle is a scheme aimed at promoting pubs that sell consistently well kept locally brewed real ale, reducing the number of 'beer miles' from brewery to pub, and supporting local breweries.
CAMRA LocAle is an initiative where a CAMRA branch encourages licensees in its area to stock at least one locally brewed real ale and if the guide lines are followed, awards them with free publicity and acknowledgement of their endeavour. The scheme also builds on a growing consumer demand for quality local produce with provenance and an increased awareness of 'green' environmental issues.
Everyone benefits from local pubs stocking locally brewed real ale in the following ways:
• Public houses as stocking local real ales can increase pub visits by proud locals and interested visitors to the area.
• Consumers who enjoy greater beer choice and diversity.
• Local brewers who gain from increased outlets and sales.
• The local economy because more money is spent and retained locally.
• The environment due to fewer ‘beer miles' resulting in less road congestion and pollution.
• Tourism due to an increased sense of local identity and provenance - let's celebrate what makes our locality different.
Due to the different geographical circumstances of the various CAMRA branches around Britain, LocAle accreditation is at the sole discretion of the local branch, but is always subject to the licensee understanding and agreeing the following requirements:
• That they will endeavour to ensure at least one locally brewed real ale, as defined by the local branch, is on sale at all times.
• Only real ale, as defined by CAMRA, can be promoted as a CAMRA LocAle.
• Where the standard of real ale sold falls below an acceptable quality, accreditation will be withdrawn.
• That accreditation can be withdrawn at any time at the discretion of the local branch.
• That should accreditation be withdrawn, or should the licensee withdraw from the scheme, all LocAle publicity material must be removed from the pub and the licensee cease using the CAMRA LocAle logo.
To be considered for LocAle accreditation the pub/club will first of all be nominated by a CAMRA member, members of the branch will then visit the premises over a month or two in order to assess its suitability for accreditation. A vote will then be held at one of the subsequent monthly branch meetings to finally decide if it should be included in the scheme. It is important that the branch is confident that the pub/club consistently serves well-kept locally brewed beer before it will recommend it to the public.
If it is reported to the branch that a pub/club stops serving any beers that are considered local by the branch, or the quality of the beer becomes regularly poor, then the branch shall investigate over the course of a month or two and if the report is proven to be correct then the branch reserves the right to cease promoting the pub as somewhere to find LocAle.
Definition of Local
The Governments Sustainable Communities Act, which CAMRA strongly supports, provides a definition of local as up to 30 miles from the point of origin to the point of sale. CAMRA recommends (but does not enforce) that the distance is calculated from the pub to the brewery and should be based on the shortest driving distance. Real ales from large regional and national breweries as well as from smaller microbreweries can be regarded as "local" if they are brewed within what the branch has decided as being their LocAle area.
After much debate and a vote at a branch meeting it was decided that the Wolverhampton branch of CAMRA would define its LocAle policy as including any brewery within the branch boundary and within 30 miles (as the crow flies) of the branch boundary line. This provides a definable area (see map) and a list of breweries in this area for all of our licensees to choose from if they wish to take part in the scheme. The list of breweries was compiled from CAMRA’s Good Beer Guide and shall be updated every 12 months when the new GBG is released every September.
How do I find a LocAle Pub?
Pubs and clubs which have been awarded LocAle accreditation by the Wolverhampton CAMRA branch can display the LocAle sticker on their windows/doors. The stickers have the year for which they have been accredited as LocAle by the branch. They may also have posters up in the pub and there may be LocAle pump clip crowners displayed on the pumps that are serving locally brewed beers (see the LocAle Breweries List)
The Wolverhampton CAMRA branch also lists our pubs/clubs that have LocAle accreditation in our local quarterly branch magazine and on the WhatPub.com website, where a visitor can search for “Wolverhampton (CAMRA)” then use the list of filters to display pubs with LocAle status.